NSA has a wonderful tradition of honoring its legends and stars. And who are these people? They are those among us who stand out for their uniqueness, creativity and individualism. Conformity and uniformity do not define them. Their audiences gravitate to them because they inspire hope and visions of their own aspirations. Through whatever delivery method–keynotes, breakouts, training, consulting, coaching, products, humor and serious content– our most successful NSA members stand out from the crowd.
Voting in favor of the proposed franchise model would be throwing out the 40 years of belief in the value of individuality that has personified NSA since its inception.
As with any association, NSA exists to serve its members. Without members, there is no NSA. The background and justification for the Chapter of the Future initiative is “to extend the brand of NSA into the local marketplace.” This would be a worthy goal IF the word “marketplace” was defined as the vast array of people in businesses, associations and government who search for and book speakers (of any type).
Unfortunately what “marketplace” clearly means in this Chapter of the Future vision is the marketplace of NSA itself. You want the NSA brand as you envision it to be accepted and lived by the chapters. What value does this bring to any speaker and why would uniformity among the chapters entice any working speaker to join? When speakers do not receive a return on their investment of dues, they will leave or not join in the first place.
The NSA Chapters grew out of the desire to make it possible for experts who speak to gather locally to share their experiences and best practices. The founders recognized that what we do is special and that the personal support and relationships between us would support our special work. Local groups would add value to membership in NSA by making these gatherings accessible and frequent.
All of this thinking is focused on one idea: helping speakers grow their businesses to create more business for all. By creating more business for all, NSA could serve the businesses and associations who need our expertise for the benefit of their employees and members.
Nowhere in the discussions, summits, reports and recommendations about the Chapter of the Future does this idea—supporting NSA members and their clients—appear.
This concept has been all about NSA, the organization, headquartered in Tempe. The extensive use of resources, both volunteer and paid, consumed to get to the point where 8 motions will be presented at the Feb. 11, 2010 Board meeting has been devoted to turning away from what NSA is all about.
The statement on the background of this is disingenuous at best. That “it appeared” that the recommendations of the Chapter of the Future Task Force were leading to the franchise model was no accident. Conformity to headquarters’ requirements is what this has been about all along, starting with the original list of non-negotiables and continuing through these various recommendations, such as requiring approval from headquarters for chapter newsletter mastheads.
I am a chapter president (NSA-DC). For the past three years I have chosen to receive all inquiries from members, candidates, guests and strangers so that I get an up-close-and-personal education about what’s going on. The inquiries are always about “what will NSA do for me? In other words, if I join NSA and NSA-DC will I be better able to fulfill my vision of being a successful working speaker?” No one has ever asked about how much like other chapters we are, or about the NSA brand as it pertains to NSA. They want to know if belonging to NSA will help them get more business. None of the Chapter of the Future work answers that question in the affirmative.
NSA-DC is, when measured by numbers and financial health, a successful chapter. Yet the board struggles to get things done, to provide exceptional customer service that meets the needs of our members and to recruit new people into our leadership pipeline. Those are the real issues chapters face every day. This franchise model will add delays and bureaucracy to an already over-worked board and do nothing to help us with our real challenges.
Your thinking that a $25 penalty for not joining a chapter will encourage members to join their chapters is preposterous. Dues for NSA-DC are $110.00 per year for an NSA member. So they can pay the extra $25.00 to NSA and save money by not joining a chapter.
What is really troubling about this particular idea is that it doesn’t address the real objections that I hear all the time when I ask NSA members to join our chapter: “I can’t go to another meeting; I travel too much; I have family obligations; I am overwhelmed, overworked, overscheduled.” Do you honestly think that $25.00 is going to overcome these objections?
What has worked for us is talking about how belonging to NSA-DC helps them learn how to grow their businesses, provides networking, and an opportunity to spend several hours with people who really do understand that they are overwhelmed, overworked and overscheduled. We tell them they can get the best of the best in the business right in their own backyard, on a monthly basis. That’s value, not coercion.
The other main member benefit we’ve been working on is to increase awareness in the metro DC area about the existence of NSA-DC and our Find a Speaker directory. We are local experts, available, easy to meet and interview, with no transportation expenses, and with insight into the world of associations, government and business that are centered in DC. Every single experienced speaker I’ve told this vision to is excited and wants to support it. That’s a huge value of belonging to NSA-DC that far exceeds $25.00. And nothing in this Chapter of the Future franchise model addresses this.
I urge you to vote against the franchise model and all the specific motions that underlie this concept. Voting against these motions means you will be voting for the health and well-being of NSA and the Chapters. While there may be opportunities for improving the operations of chapters, these motions are not them.
Imagine corralling the energy, creativity and commitment of the NSA board and staff and chapter members for a nationwide marketing campaign that reaches each and every business, association or government organization and educates them on the exceptional value they get by engaging experts who are NSA members. That would be a Chapter of the Future initiative that would cause non-NSA speakers to flock to the association and would grow Chapter membership rolls. This campaign would extend the NSA brand into the marketplace in a way that honors and continues the purpose and mission of NSA.
Sincerely,
Susan Trivers
President, NSA-DC